The EU is set to approve Google’s acquisition of Fitbit this week

Ryan Daws is a senior editor at TechForge Media, with a seasoned background spanning over a decade in tech journalism. His expertise lies in identifying the latest technological trends, dissecting complex topics, and weaving compelling narratives around the most cutting-edge developments. His articles and interviews with leading industry figures have gained him recognition as a key influencer by organisations such as Onalytica. Publications under his stewardship have since gained recognition from leading analyst houses like Forrester for their performance. Find him on X (@gadget_ry) or Mastodon (@gadgetry@techhub.social)


While most eyes are on the close-to-collapse Brexit negotiations, another notable European decision is finally expected this week.

Google’s proposed $2.1 billion takeover of Fitbit naturally caught the attention of the European Union—which continues to tighten its screws on “big tech” over privacy concerns.

According to Bloomberg’s sources, the EU will grant conditional approval for Google’s historic takeover this week.

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