fitbit Archives - Internet of Things News

Apple retains lead in record year for the smartwatch market

According to Counterpoint, Apple retained its lead in a record-setting year for the smartwatch market.

The research giant’s analysts noted how the smartwatch market barely grew in 2020 as COVID-19 still had the world firmly in its grip. However, in 2021, the market staged quite a comeback.

Counterpoint Research’s Global Smartwatch Model Tracker found the market recorded 24 percent YoY growth in 2021. Q4 was the most impressive with more than 40 million units shipped;...

14 March 2022 | Consumer IoT & Wearables

Google looks set to finally debut its Apple Watch competitor in 2022

According to reports, the long-rumoured in-house smartwatch from Google will finally launch in 2022.

Insider reports that a smartwatch from Google codenamed Rohan will launch next year. When it hits the market, it will probably launch commercially as the Pixel Watch.

Rohan is said to have a round design without a physical bezel. Google employees have reportedly been allowed to use the prototype for feedback purposes but claim that it currently needs to be charged...

3 December 2021 | Consumer IoT & Wearables

The EU is set to approve Google’s acquisition of Fitbit this week

While most eyes are on the close-to-collapse Brexit negotiations, another notable European decision is finally expected this week.

Google’s proposed $2.1 billion takeover of Fitbit naturally caught the attention of the European Union—which continues to tighten its screws on “big tech” over privacy concerns.

According to Bloomberg’s sources, the EU will grant conditional approval for Google’s historic takeover this week.

We don’t know what...

7 December 2020 | Consumer IoT & Wearables

Google promises the EU that it won’t use Fitbit data for ads

Google is attempting to avoid an EU antitrust probe by promising that it won’t use Fitbit data for advertising purposes.

The web giant announced its intention to purchase Fitbit for $2.1 billion back in November 2019, but it’s caught the attention of regulators.

EU regulators are concerned that Google will use Fitbit data to further boost its advertising business. A decision is due to be made on July 20th whether to launch a full probe into Google’s...